Strengthening Our Client Partnerships
I wanted to share some thoughts that have evolved since a piece I wrote in 2019. This update comes after a conversation I had about how we connect with clients and what we've found works best for creating great outcomes. It was an interesting question, one that got me thinking about the core of what we do.
For us, it's all about relationships. The best projects we've been part of were built on strong, open, and honest connections. I've worked with many clients over the years, picking up plenty of advice along the way. What's clear is that trust and meaningful relationships are key. Without them, we just finish the job and move on.
Five Steps to a Better Agency-Client Relationship
Getting to Know Each Other: Making a good first impression matters for both sides. The beginning is more than just ticking boxes; it's about really understanding each other. This stage is all about listening and sharing - learning what makes each business tick and what drives the people behind it.
Thinking Differently: Once we start working together, it's time to push boundaries. The goal is to be so innovative that we're not even thinking about "the box" anymore. Being curious and brave enough to try new things is what keeps us ahead, even if it means occasional setbacks.
Making Decisions with Data: When it comes to taking risks, using data helps guide us. Avoiding trends and focusing on what actually works ensures our strategies are solid and effective.
Keeping Communication Open: Good work comes from good communication. It's important to talk openly throughout the process, not just within our team but with our clients too. This helps keep everything aligned and allows great ideas to surface from anywhere.
Asking Hard Questions: It's not always easy, but asking tough questions and being honest with answers makes a big difference. This approach helps avoid future problems and ensures we're always doing what's best for the project.
In essence, our approach is about more than just business; it's about building meaningful partnerships. We're dedicated to these relationships because they help us achieve our best work and deliver real value.
